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Concept & Strategy Design

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Boss
Concept & Strategy Design - Retail

Boss

Be your own Boss! Fashion and art come together in an embrace that celebrates the freedom of expression.

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2020_Luxottica_Persol Eyewear_Axielab
Concept & Strategy Design - Retail

Persol Eyewear

A world steeped in tradition, but looking to the future. The perfection of nature meets technological innovation to create…

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FENDI BASKET CAPSULE_2023_Axielab
Concept & Strategy Design - Retail

Fendi Basket Capsule

Fendi is ready to play a new game. A few limited edition pieces, each marked with the Fendi Roma…

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KIKO_THE LITTLE MERMAID_Axielab
Graphic Design - Retail - Hospitality

KIKO

Under the sea… Axielab designed the window displays for KIKO Milano in 15 stores around the world to celebrate…

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Icebreaker Pop Up_Axielab
Concept & Strategy Design - Retail

Icebreaker

Quality, responsibility and style. Icebreaker is a brand founded in 1995 with the aim of creating a more sustainable…

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SWAROVSKI RAMADAN QATAR_2023_AXIELAB
Concept & Strategy Design - Retail

Swarovski

A diamond that is accessible to everyone. Since 1895, Swarovski has been offering small dreams in the form of…

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DODO Window Display Concept Design - Axielab
Concept & Strategy Design - Retail

Dodo

Dive into the blue. Coral reefs, waves and sunsets are the perfect backdrop to immerse yourself in the summer…

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Aquazzura Pop Up Concept & Design - Axielab
Concept & Strategy Design - Retail

Aquazzura

Don't forget to shine. A pop-up store erected in two cities, Taipei, and Taichung, that opened Aquazzura’s doors in…

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Haier Casarte Showroom Windows Displays - Axielab
Concept & Strategy Design - Retail

Haier

Quality, technology, and innovative design. Since 1980, Haier has been manufacturing high-tech products home products to meet the evolving…

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BBC Icecream Pop Up - Axielab
Concept & Strategy Design - Retail

BBC Icecream

Breaking down the barriers between fashion, music and street style. Billionaire Boys Club - Icecream, the brand founded by…

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Casablanca
Concept & Strategy Design - Retail

Casablanca

‘Le Monde Diplomatique’ Designed in France and made in Casablanca, Morocco, the eponymous brand founded by Charaf Tajer in…

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Acqua di Parma
Concept & Strategy Design - Retail

Acqua di Parma

A symphony of lights and fragrances.The Acqua di Parma Christmas Tree is a celebration of Italian craftsmanship, offering citizens…

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