Portfolio
Concept & Strategy Design
![Boss](https://www.axielab.design/wp-content/uploads/2023/06/1-2-1380x840.jpg)
Concept & Strategy Design - Retail
Boss
Be your own Boss! Fashion and art come together in an embrace that celebrates the freedom of expression.
Discover case![2020_Luxottica_Persol Eyewear_Axielab](https://www.axielab.design/wp-content/uploads/2023/07/2020_Luxottica_Persol-09-760x1040.jpg)
Concept & Strategy Design - Retail
Persol Eyewear
A world steeped in tradition, but looking to the future. The perfection of nature meets technological innovation to create…
Discover case![FENDI BASKET CAPSULE_2023_Axielab](https://www.axielab.design/wp-content/uploads/2023/06/FENDI-BASKET-CAPSULE_2023_01-1380x840.png)
Concept & Strategy Design - Retail
Fendi Basket Capsule
Fendi is ready to play a new game. A few limited edition pieces, each marked with the Fendi Roma…
Discover case![KIKO_THE LITTLE MERMAID_Axielab](https://www.axielab.design/wp-content/uploads/2023/06/1-1-900x900.jpg)
Graphic Design - Retail - Hospitality
KIKO
Under the sea… Axielab designed the window displays for KIKO Milano in 15 stores around the world to celebrate…
Discover case![Icebreaker Pop Up_Axielab](https://www.axielab.design/wp-content/uploads/2023/06/PARTICOLARE_1_-760x1040.jpg)
Concept & Strategy Design - Retail
Icebreaker
Quality, responsibility and style. Icebreaker is a brand founded in 1995 with the aim of creating a more sustainable…
Discover case![SWAROVSKI RAMADAN QATAR_2023_AXIELAB](https://www.axielab.design/wp-content/uploads/2023/07/SWAROVSKI-RAMADAN-QATAR_2023_2-1380x840.jpg)
Concept & Strategy Design - Retail
Swarovski
A diamond that is accessible to everyone. Since 1895, Swarovski has been offering small dreams in the form of…
Discover case![DODO Window Display Concept Design - Axielab](https://www.axielab.design/wp-content/uploads/2023/02/Dodo-1-900x900.png)
Concept & Strategy Design - Retail
Dodo
Dive into the blue. Coral reefs, waves and sunsets are the perfect backdrop to immerse yourself in the summer…
Discover case![Aquazzura Pop Up Concept & Design - Axielab](https://www.axielab.design/wp-content/uploads/2023/02/AQUAZZURA-TAIPEI-POPUP_2022_05-760x753.jpeg)
Concept & Strategy Design - Retail
Aquazzura
Don't forget to shine. A pop-up store erected in two cities, Taipei, and Taichung, that opened Aquazzura’s doors in…
Discover case![Haier Casarte Showroom Windows Displays - Axielab](https://www.axielab.design/wp-content/uploads/2023/02/HAIER-CASARTE-DISPLAY_2022_02-1380x840.jpg)
Concept & Strategy Design - Retail
Haier
Quality, technology, and innovative design. Since 1980, Haier has been manufacturing high-tech products home products to meet the evolving…
Discover case![BBC Icecream Pop Up - Axielab](https://www.axielab.design/wp-content/uploads/2023/04/BBC-ICECREAM-SELFRIDGES-POPUP_2022_01-900x900.jpg)
Concept & Strategy Design - Retail
BBC Icecream
Breaking down the barriers between fashion, music and street style. Billionaire Boys Club - Icecream, the brand founded by…
Discover case![Casablanca](https://www.axielab.design/wp-content/uploads/2023/07/CASABLANCA-HARRODS-POPUP_2022_02-760x1040.jpeg)
Concept & Strategy Design - Retail
Casablanca
‘Le Monde Diplomatique’ Designed in France and made in Casablanca, Morocco, the eponymous brand founded by Charaf Tajer in…
Discover case![Acqua di Parma](https://www.axielab.design/wp-content/uploads/2023/02/ADP-NATALE-DEGLI-ALBERI_2022_01-1-1380x840.jpg)
Concept & Strategy Design - Retail
Acqua di Parma
A symphony of lights and fragrances.The Acqua di Parma Christmas Tree is a celebration of Italian craftsmanship, offering citizens…
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