Acqua di Parma
Concept & Strategy Design - Retail
A symphony of lights and fragrances.
The Acqua di Parma Christmas Tree is a celebration of Italian craftsmanship, offering citizens an unprecedented moment of beauty and tradition
Temporary installation
More than 8 meters high, the structure is made of wood panels decorated with the Florentine marbled paper pattern, an ancient art handed down from generation to generation by master papermakers.
The hallmark of the Holiday Season 2022 collection, the pattern wraps each panel like a precious gift like precious wrapping paper, tinted with Acqua di Parma‘s trademark yellow.
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ACQUA DI PARMA Temporary Installation
Concept design for Acqua di Parma Christmas “Natale degli Alberi” – Milan, 2022
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