Icebreaker
Concept & Strategy Design - Retail
Quality, responsibility and style.
Icebreaker is a brand founded in 1995 with the aim of creating a more sustainable future for people and the planet by providing high performance natural clothing as an alternative to those made of synthetics.
![Icebreaker Pop Up_Axielab](https://www.axielab.design/wp-content/uploads/2023/06/PARTICOLARE_1_.jpg)
Pop-Up
Axielab has designed an exhibition space for Icebreaker in line with the brand’s sustainability values.
![Icebreaker Pop Up_Axielab](https://www.axielab.design/wp-content/uploads/2023/06/BACK_-1710x960.jpg)
![Icebreaker Pop Up_Axielab](https://www.axielab.design/wp-content/uploads/2023/06/FRONT_1-1710x960.jpg)
![Icebreaker Pop Up_Axielab](https://www.axielab.design/wp-content/uploads/2023/06/vista_1_wide_1-1710x960.jpg)
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![Icebreaker Pop Up_Axielab](https://www.axielab.design/wp-content/uploads/2023/06/PARTICOLARE_3-810x810.jpg)
![Icebreaker Pop Up_Axielab](https://www.axielab.design/wp-content/uploads/2023/06/vista_3-1220x910.jpg)
Icebreaker – Trade Show Identity
Design Icebreaker Trade Show Identity – 2023