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BBC Icecream

Concept & Strategy Design - Retail

Breaking down the barriers between fashion, music and street style.

Billionaire Boys Club – Icecream, the brand founded by Pharell Williams, introduced the aesthetics and lifestyle of skateboarding to luxury hip-hop culture.

BBC Icecream Pop Up - Axielab
Pop-Up

Axielab curated the concept design of their UK pop-up for the brand.

BILLIONAIRE BOYS CLUB - ICECREAM Pop-Up

Concept design for BBC Icecream Pop-Up – 2022