RETAIL - Fashion & Jewelry
Breaking down the barriers between fashion, music and street style.
Billionaire Boys Club – Icecream, the brand founded by Pharell Williams, introduced the aesthetics and lifestyle of skateboarding to luxury hip-hop culture.
Axielab curated the concept design of their UK pop-up for the brand.
BILLIONAIRE BOYS CLUB - ICECREAM Pop-Up
Concept design for BBC Icecream Pop-Up – 2022