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BBC Icecream
Concept & Strategy Design - Retail
Breaking down the barriers between fashion, music and street style.
Billionaire Boys Club – Icecream, the brand founded by Pharell Williams, introduced the aesthetics and lifestyle of skateboarding to luxury hip-hop culture.
Pop-Up
Axielab curated the concept design of their UK pop-up for the brand.
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BILLIONAIRE BOYS CLUB - ICECREAM Pop-Up
Concept design for BBC Icecream Pop-Up – 2022
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