BBC Icecream
Concept & Strategy Design
Rompi i confini tra moda, musica e street style.
Billionaire Boys Club – Icecream, il brand fondato da Pharell Williams, ha introdotto lo stile di vita e l’estetica dello skateboard nella cultura hip-hop del lusso.
![BBC Icecream Pop Up - Axielab](https://www.axielab.design/wp-content/uploads/2023/04/BBC-ICECREAM-SELFRIDGES-POPUP_2022_01-1920x1080.jpg)
Pop-Up
Axielab ha curato per il brand il concept design del loro Pop Up in Gran Bretagna.
![BBC Icecream Pop Up - Axielab](https://www.axielab.design/wp-content/uploads/2023/04/BBC-ICECREAM-SELFRIDGES-POPUP_2022_04-1710x960.jpg)
![BBC Icecream Pop Up - Axielab](https://www.axielab.design/wp-content/uploads/2023/04/BBC-ICECREAM-SELFRIDGES-POPUP_2022_02-1710x960.jpg)
![BBC Icecream Pop Up - Axielab](https://www.axielab.design/wp-content/uploads/2023/04/BBC-ICECREAM-SELFRIDGES-POPUP_2022_03-1710x960.jpg)
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BILLIONAIRE BOYS CLUB - ICECREAM Pop-Up
Concept design for BBC Icecream Pop-Up – 2022