Concept & Strategy Design
We develop a design idea from scratch, following a creative process that aims to define innovative and bespoke strategies that can enhance your brand, highlight its uniqueness, and make it memorable in the eyes of the end consumer. Whether it is a physical or digital experience, ideas and visions are transformed into tangible results that leave their mark. We specialise in the retail & hospitality sector.
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Creative Direction
We bring a creative approach to your project and outline strategies to implement the concept. We begin by conducting a thorough analysis of your brand, delving into its values, requirements, and desired positioning in the market. This enables us to craft compelling and attention-grabbing promotional strategies tailored to your brand. We provide mood boards, sketches, storytelling proposals, observations, and suggestions, combining our creativity with a strategic approach that considers the latest interior design, retail, and consumer trends.
Store Design
Design your space and turn it into a unique experience! Starting with developing the creative concept, we study the plan of your commercial space, first creating a zoning map that identifies all the functional areas to be included in the project. We then move on to layout design, including studying dimensions and furnishings. Finally, we produce renderings and technical drawings.
Pop Ups & Temporary Spaces
The intrinsic characteristic of pop-ups and temporary stores is that they are temporary installations, often linked to specific collection launches or promotional campaigns. In this case, therefore, the product is at the centre of the creative development: we study its features, graphics and market placement to ensure that the project reflects your brand's story and identity. The aim is twofold: to increase brand awareness and impress the end customer, giving them a memorable experience.
Window Design
Attract attention and encourage people to come in! Starting with a thorough analysis of the message you want to convey to your customers and the product you wish to promote, we develop the creative project for your window to create an experience with a strong emotional impact that will capture the attention of passers-by and encourage them to enter your store.
POS (point of sale)
The presentation of products in your store is essential to achieving sales that meet your expectations. To do this, we study your products and their packaging in detail. As the POS has precise dimensions, the aim is to place as many products and as much storage as possible in it, in the most visible and attractive way possible, to differentiate your brand from the competition. With this type of design, studying even the smallest detail is essential.
