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Fendi

Design Development - Hospitality

Even ice cream hit the runway for Milan Fashion Week.


In 2019, Fendi announced a new stage of collaboration with the Italian company Steccolecco, the Roman brand famous for its artisanal ice creams.

STECCOLECCO x FENDI Concept & Design - Axielab
Temporary store

The Steccolecco x FENDI Temporary Bar, designed by Axielab at Milan Central Station, was created in the Roman brand’s signature yellow and adorned with the iconic striped Pequin pattern.

The Temporary Bar was open for one month, from September to October 2019.

STECCOLECCO x FENDI Concept & Design - Axielab
STECCOLECCO x FENDI Concept & Design - Axielab

STECCOLECCO x FENDI Temporary Store

Concept design of a temporary bar for Fendi in collaboration with Steccolecco Gelato – Milan, 2019